Salute our Bravest by Stan Crader

SP15_ResLives_22x28_proofExponential Cause Marketing: A Purposeful Path:

Stihl, The Carey Francis Group, Gregory Welteroth, and The Resurrecting Lives Foundation (RLF) have joined forces in a cause marketing campaign. Cause marketing, a first for both Stihl and RLF Lives, is when a for profit and a non-profit entity join forces. If the initiative is mutually beneficial it will endure and provide sustained support for the cause, in this case America’s veterans suffering from traumatic brain injury-TBI.

It’s estimated that more than 450,000 veterans are suffering from TBI due to an injury sustained while serving America in Iraq/Afghanistan. Worse yet, the suicide rate among Iraq/Afghanistan veterans is estimated to be 1.3 per day. The good news; there’s something that can be done and is being done.

‘Exponential’ cause marketing is when a non-profit aligns with a network of for profit entities; in this case Stihl dealers. RLF apparel will soon be arriving at Stihl dealers all across America.

Sales of the apparel will serve multiple mutually beneficial purposes, the first of which is raising funds for the treatment of veterans. The goal is to raise $100,000 for Resurrecting Lives. Of possible greater importance, wearing of the apparel will raise awareness for RLF and its mission. The mutual benefit to Stihl and the dealers is alignment with the patriotic cause for veterans. There’s only upside to Stihl and the dealers when America’s veterans see Stihl as the brand that supports them.

The apparel consists of a hat and t-shirt. The hat is adorned with the Resurrecting Lives Foundation logo. At first glance the logo appears to be an ink blot. A closer examination reveals that the logo is in fact just that, an ink blot, but one that resembles a butterfly with the silhouette of two standing vigilant. The genesis of the logo, the Rorschach ink blot test, is well known in TBI circles and is frequently used in the diagnosing of thought disorders. Few things in nature change more than a butterfly. The logo exemplifies the mission of Resurrecting which is to facilitate a healing metamorphosis for our heroes suffering from TBI.

The joint efforts of Stihl, Resurrecting Lives Foundation, The Carey Francis Group, Gregory Welteroth, and Stihl dealers all across America is a purposeful path that is sure to produce beneficial patriotic results. This is clearly an example of a movement in which the whole is greater than the sum of its parts. The headline could read, Stihl dealers unite to resurrect America, one hero at a time.

The Resurrecting Lives Foundation strategy is to train medical professionals on the diagnosis of TBI, identify best methods of treatment, direct veterans suffering from TBI to treatment centers nearest them, and help restore them to a life of fulfillment.

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Stan Crader country

Country Music Star to join RLF

Brant vogel 2The team at Resurrecting Lives Foundation is proud to announce the support of the Brant Vogel Band joins our movement.

With an impressive portrayal of the traditional and classic country music people have grown to love Brant Vogel adds a distinct twist to keep you dancing all night long. With over 25 self-written songs played live, including various masterly co-written, -with the country’s most talented well known Nashville songwriters, Mark Collie, Seth Hopkins and Kostas, Brant Vogel and the Porter Country Line Band brings the talented and unconfined presence of a few “Good Ol’ Boys” playing solid country music.

The band has a strong connection to the military community. Brant was recognized as a country music act on the Armed Forces Entertainment Tours and has been a award winner of the Maverick Independent awards held in Southern California. His father, Paul Vogel, is an Army Veteran of the Vietnam war and has been a huge inspiration for Brant in his songs support and recognizing those who have fought and served in our country’s military. On a regular basis, the Brant Vogel Band has entertained American Legions and VFW halls across the west coast. Men and women serving in uniform inspired his songs “Red, White and Blue Collar Man” co-written with Kostas and “Down at the Legion Hall.” Currently the Brant Vogel Band is entertaining the Midwest and frequenting events at VFW’s and Combat Vets Motorcycle Association events in support of fallen and/or injured soldiers.

To find more information on the Brant Vogel Band visit brantvogel.com today. We want to send a big thank you out to Brant for his support of our military heroes and look forward to having him as part of Resurrecting Lives Foundation.

Brant Vogel Museum clubBrant Vogel